Retno Hadiningdiah UX Digital Designer

About


Born and raised in Indonesia, after my studies in Canada and Australia, I have had experience working in the design industry for 5 years.

 
 

RELEVANT SKILLS

UX Design
UI Design
Service Design
Visual Design
Branding
Wireframing
Prototyping
Testing

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CLIENTS

(Including from studios/agencies)

Nike
Lee Cooper
WWF
GGGI (Global Green Growth Institute)
Rise Digital
British Council
Hartbeach Surf
Adidas (in-house)

Currently based in Amsterdam, I strive to design meaningful interaction for a sophisticated digital experience with skills in user interface design, user experience design, visual design, branding, prototype creation and testing.

With a passion for telling brand stories through visuals, I started my career as a communication designer at design studios on a range of projects — Branding, editorial, web design, packaging, event and activation. I later went on to work as a location-independent designer and consulted for brands and creative agencies, working with international clients that are based in Indonesia, Canada, Australia, The Netherlands, Singapore and USA.

Over the years I organically transitioned to doing more digital design, and since fall 2016, I have switched my focus to a more user-centered approach and picked up UX design and service design at my master’s study at the Aalto Media Lab in Helsinki, Finland. Since then I have done internships where I was involved in the creation of Adidas internal Design System in their HQ in Germany, and recently at Edenspiekermann Amsterdam where I was involved in a project done for Schiphol.

 
 
 
 

EDUCATION

AALTO UNIVERSITY
Helsinki, FI
2016 —
Master New Media Design and Production

RMIT UNIVERSITY
Melbourne, AU
2010 — 2011
Bachelor Communication Design

THE ART INSTITUTE OF VANCOUVER
Vancouver, CA
2007 — 2009
Diploma Graphic Design

 
 
 

EXPERIENCE

EDENSPIEKERMANN
Amsterdam, NL
Oct 2018 — Dec 2018
UX/Interaction Design Intern
Projects: UX Design, Digital Design, Animation

ADIDAS
Herzogenaurach, GER
Oct 2017 — Apr 2018
UI/UX Design Intern
Projects: UI/UX Design, Digital Design

FREELANCE
2012 — Apr 2016
Projects: Branding, Art Direction, Editorial, Packaging, Web Design, App Design

CATALYZE COMMUNICATIONS
Jakarta, ID / Bali, ID
2015 — 2016
Graphic Design Consultant
Projects: Art Direction, Editorial, Animation, Campaign

STUDIO 1212
Jakarta, ID
2012 — 2014
Graphic Designer
Projects: Branding, Editorial, Event Activation, Web Design, Illustration, Packaging

WHITEBOARD JOURNAL
Jakarta, ID
2012 — 2014
Designer
Projects: Web Design

STUDIO ALTO
Melbourne, AU
Oct 2011 — Jan 2012
Graphic Design Intern
Projects: Packaging, Branding, Visual Design